Parrtjima brings $1.8m into the Red Centre

From 5 to 14 April 2019, Parrtjima Festival attracted over 25,000 attendances, a 24 per cent increase on 2018 attendances, with interstate visitation contributing over $1.8 million to the Alice Springs economy through the unique Red Centre event.

Parrtjima is the only First Nations festival of its kind and showcases some of the oldest continuous cultures on earth through the latest technology set against the backdrop of the MacDonnell Ranges.

The 2019 instalment almost doubled the number of people who travelled to Alice Springs especially for Parrtjima, with a 90 per cent year on year increase.

Over $1.8 million was spent by visitors specially travelling to attend Parrtjima, a 34 per cent increase on 2018.

A huge 96 per cent of survey respondents agreed or strongly agreed that the Northern Territory Government should continue to invest funding in events like Parrtjima.

Parrtjima will be held again in 2020 in the Red Centre from Friday 3 April to Sunday 12 April 2020, with an even bigger program set to be revealed to the public in 2020.

The festival is funded through the Territory Government’s Turbocharging Tourism investment.

Source: NT Government