Job market expected to boom in the Grampians regions with over 1000 new roles available in the next five years

Job market expected to boom in the Grampians regions with over 1000 new roles available in the next five years

Grampians Regional Tourism Board has partnered with Ararat Rural City Council, Northern Grampians Shire Council, Southern Grampians Shire Council and Horsham Rural City Council to encourage Australians to ‘Live The Grampians Way’ and embrace the abundance of career and lifestyle opportunities available in the region. In an innovative approach, Australians can register their interest to discover new adventures and experience a rich sense of community via and new Shift Regional platform.

Reaching a population of 59,236 in 2018, the Grampians region grew by just 1.56 percent between 2006 and 2016. Comparatively, the population of Victoria grew by 20.16 per cent in the same decade. As a result, the Grampians region job market is experiencing a labour shortage and is well positioned to welcome Australians who are seeking new career paths.

“Live The Grampians Way provides a coordinated approach between both state and local governments, and the local industry, to take advantage of the likeability of the region to attract new residents, expand the local workforce, and investment in the community,” said Marc Sleeman, CEO of Grampians Tourism.

As 2020 has proved, employees no longer need to live close to the office and living regionally offers Australians the opportunity to gain back time with family as a result of no longer making the excessive commute into the city. The Grampians region provides residents with space to breath along with affordable and green living opportunities not found in metropolitan areas.

The Grampians region has been experiencing record visitation numbers – reaching 1.1 million domestic overnight visitors in 2018 alone, and the area is also experiencing unprecedented development investment which is causing a major labour shortage across the region.

On average job vacancies reach up to 150 existing roles across a variety of local industries each year, equating to over 750 open roles. In particular, the top five most difficult jobs to fill include healthcare professionals, trade professionals, executives and senior managers, engineers and chefs.

Located approximately 300km from the Victorian capital the Grampians region offers a reset with a simplified, outdoor-focussed lifestyle. Boasting affordable housing, spacious living, family-friendly communities, career opportunities, and a slower pace of life, the Grampians region is an idyllic location to put down roots.

Other notable advantages of living in the Grampians region mentioned by survey participants also include location (proximity to National Park, lakeside, wineries), less traffic, reduced commute times, community involvement, local people, weather, housing affordability and low crime rates.

With many new opportunities for Australians, both young and old, the Grampians region offers something for everyone. For those ready to Live The Grampians Way in their next chapter, more information is available via

Source: Vic Government