The State Government, through Tourism WA, has allocated more than $20 million in funding to support Western Australia’s five regional tourism organisations over five years, marking the longest consecutive funding agreement.
From July 1, 2021, the funding will be distributed equally to Destination Perth, Australia’s South West, Australia’s North West, Australia’s Golden Outback and Australia’s Coral Coast.
The five-year commitment reflects the importance of regional and intrastate tourism to the State’s economy as it recovers from the impact of the COVID-19 pandemic.
Tourism WA will work with the regional tourism organisations to develop destination management and marketing plans that build on the boost in local visitors that are increasingly holidaying throughout the State.
The agreements add to a number of State Government initiatives to support the tourism industry including: the Wander Out Yonder campaign, working with partners to offer 50,000 affordable airfares between Perth and the North West, and the Tourism Recovery program grant packages.
Source: WA Government