New national research commissioned by Australian farmer-owned dairy co-operative Norco has identified gaps in children’s understanding of how everyday foods are connected to Australian farms and farmers.
According to the research, 15 per cent of Australian children surveyed said hot chips begin their journey at McDonald’s or a supermarket, rather than with potatoes grown on a farm.
Almost one-third (31 per cent) thought bread begins at a bakery or bread factory, while 27 per cent said ice cream starts at an ice cream factory, van or supermarket.
The research also found 20 per cent believed food would still come from supermarkets or factories if there were no farmers, while 38 per cent did not recognise that without farmers there would not be enough food.
Norco spokesperson, food writer and farmer Sophie Hansen said the findings showed how the agricultural origins of food could become less visible once products reached consumers.
“For most kids, bread comes sliced in a bag, hot chips arrive in a carton, and ice cream comes in a tub,” Ms Hansen said.
The research also surveyed parents, with 69 per cent saying it was very or extremely important for their children to understand where food comes from and the role of farmers. However, 22 per cent said they rarely or never discussed where food comes from with their families.
Norco CEO Michael Hampson said improving understanding of the connection between food and farming was important for recognising the role agriculture plays in Australia.
Norco has released a Great Aussie Food Quiz and a free Little Farmers Activity Pack to help families discuss food production and farming with children.
Image: Valentine Andren