Victorian road safety campaign recognised with learning industry award

DriveSmart, the Victoria Traffic Accident Commission’s (TAC) road safety public awareness program has been awarded Platinum “Best eLearning Design – Interactive Scenario and Gold “Best eLearning Design – Free eLearning Resource “ at the 2019 LearnX awards, alongside digital training partner IMC AG.

The unique combination of an online learning technology platform and accompanying public awareness campaign has been recognised for its innovation in delivering the resource to the public as part of the TAC’s Towards Zero vision of zero deaths and serious injuries on Victorian roads.

Learners progress through the program by completing driving scenarios and learning to recognise and respond safely to risks on the road. Data from over three years of research by the Monash University Accident Research Centre (MUARC) using state-of-the-art driving simulators along with analysis of real-world Victorian crash statistics has guided the development of scenarios to ensure users experience realistic and relevant driving situations.

The platform, IMC’s Learning Suite, was chosen due to its ability to be customised and offer a mobile optimised design, seamless multimedia playback, tracking of learning progress and Facebook login integration.

A countdown timer was developed for the project, as users complete each challenge the countdown timer subtracts one number with the goal of ultimately reaching zero. This gamification feature creates a connection back to the wider vision, Towards Zero, as well as acting as a visual cue to continue with the program challenges.

Digital, social and search marketing has been live since mid-May 2019 and initial results of the project are extremely positive with over 12,000 users participating in the program.

Source: IMC / TAC DriveSmart / LearnX