Research shows international visitors on the rise

The Territory Government’s Turbocharging Tourism initiative is working to grow our economy, with the latest figures from Tourism Research Australia showing international visitor numbers up by 4.2 per cent for the year to March 2019.

Some 297,000 international visitors came to the Territory during the year, spending $473 million, which is an 18 per cent increase on the previous year. Most of the visitors came here for holidays, but the numbers also include business travellers and those visiting friends and relatives.

The figures include a 6.5 per cent increase in visitors from the USA, the Territory’s largest international market, reflecting additional investment into US-specific campaigns. Japanese visitors recorded the biggest increase, with visitor numbers up 55 per cent, while visitors from China (including Hong Kong and Taiwan) were up 48 per cent.

In good news for the Territory’s hotel accommodation, the number of international visitors staying in hotels, resorts and motels increased by 12 per cent.

Turbocharging Tourism is providing a critical boost to the Territory economy by ensuring the Territory brand is well represented in the highly competitive global tourism market. These latest figures show our the increased investment and focus is starting to pay off, with international visitor numbers on the rise, injecting more money into the local economy and supporting thousands of local businesses and jobs.

Source: NT Government