Western Australians will have even more reason to discover the State’s exciting holiday options thanks to a number of new co-operative marketing partnerships supported by the State Government, through Tourism WA, as part of the Wander Out Yonder campaign.
The deals involve partnerships with family-friendly caravan and holiday park group Top Parks, motorhome provider Britz Australia and tour and attraction platform Sightseeing Pass Australia.
The Top Parks partnership will include special property accommodation deals which will be advertised across radio, digital and social media from July (2020) to September (2020).
Britz Australia’s campervans will be included in a promotion of the State’s road trips involving top WA social media influencers such as Jarrad Seng and Brooke Blurton.
The influencers will share their road trip travels on social media, inspiring others to follow suit and discover more of WA.
The campaign will include a special Perth-return offer for Britz Australia motorhomes promoted through digital and social advertising from July (2020) through September (2020).
This will also include the opportunity to win a WA road trip with Britz Australia.
Sightseeing Pass Australia will run a competition from early July (2020) offering the chance to win one of 14 prizes, including short break packages and iconic WA experiences valued at $10,000.
This will be followed by a tactical campaign to promote a range of curated short break packages for couples or families travelling with children in Perth, Margaret River and Albany.
Source: WA Government