$12 million funding boost to entice international holiday-makers

A $12 million injection to Tourism Western Australia’s international marketing push over the next two years is expected to bring thousands of visitors to the State.

The State Government’s 2019-20 State Budget, set to be handed down on May 9 2019, will include $9 million to complement existing funding to make up the new $12 million tourism package. The funding injection is expected to attract more international visitors to Western Australia and provide a substantial jobs boost.

The significant funding will help attract holiday-makers from key South East Asian markets, including Singapore, Malaysia, Indonesia and Hong Kong, as well as long-haul destinations such as the United Kingdom, Germany and the United States of America.

The marketing efforts will include activities that have the greatest impact on driving visitors to book trips to Western Australia. These include partnering with airlines, overseas travel companies, online travel agencies and inbound tour operators on joint co-operative marketing campaigns; and entering partnerships with key Perth hotels for stopover programs. The additional funding will also be used to extend existing campaign activity.

Tourism WA Board Chairman Nathan Harding said a boost of this scale would make a big difference to tourism outcomes.

“Through co-operative marketing with key partners, where the partner also financially contributes, the total boost impact in market will be significantly more than $12 million,” Mr Harding said.

“Securing this boost was no small feat in our current economic climate.

“It sends a great message about the State Government’s continued support of the tourism industry and puts us in an amazing position as we head into ATE, and for the rest of the year.”

Tourism is a key economic driver, generating 104,000 jobs and delivering $9.9 billion to the economy through visitor spend.

Source: Tourism WA