Dubbo Regional Council’s (DRC) Economic Development and Marketing team is extending its current Destination Partnership Program to ensure that partnering businesses receive value for their investment in destination marketing.
The Partnership Program and associated marketing campaigns target the visitor, new resident and events markets, with inclusion in printed and digital guides to build destination appeal and encourage visitation and investment. Manager Economic Development and Marketing, Josie Howard, says with the Coronavirus (COVID-19) restrictions, planned marketing activity has been forced to pause.
“These restrictions mean that people haven’t been able to get out and visit the businesses advertised in our Visitor, New Resident Guide and Events Guide, which is why we’re extending the program for six months, to ensure our businesses are getting full value from the partnership,” Ms Howard said.
That means that an updated Event Guide, New Residents Guide and Visitors Guide will not be released until September 2021, and advertisers in the current guide will continue to receive program benefits and inclusion in marketing campaigns until this time.
“We are taking this time to re-structure planned marketing activity in preparation for various levels of restrictions being lifted, so that appropriate promotion of our region can be activated strategically in key target markets. Opportunities for partnering businesses to collaborate in or leverage from campaigns will be communicated to partners as the marketing strategy is formalised,” Ms Howard said.
DRC’s Economic Development and Marketing team will continue monitoring the COVID-19 situation, and will also keep our industry partners updating with any changes as they arise.
Image caption: The Visitors Guide has all the information you need about the Great Western Plains.